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Global
Aftermarket

ProVia Celebrates its Fifth Anniversary

ProVia was launched in 2016 by ZF Commercial Vehicle Control Systems (former WABCO) in 2016 with the aim of establishing a new standard for commercial vehicle spares. Now, celebrating its fifth anniversary, the brand is recognized as a mainstay in the aftermarket. Strong growth saw the millionth ProVia spare fitted to a truck in 2019. This year, despite the general economic slowdown caused by the pandemic, it delivered part number two million.
 
Before the arrival of ProVia, workshops could buy premium brand spares, or take a risk with the generic alternativesthat swamped the market. They offered short warranty period, little in the way of customer support and were often of dubious quality. ProVia bridged the gap: a no-frill brand with low prices – but also rock-solid quality from a trusted brand with six decades of experience in the commercial vehicles sector. This combination of economy with zero compromises on safety, recognised certification and an established service network, proved instantly popular.
 
Since 2016, the brand has enjoyed strong growth. The initial offering of 40 parts across 4 product lines has undergone swift expansion. Today, ProVia offers over 300 parts organised into 30 of the most popular commercial vehicle product categories, covering over 2,700 OEM x-references. ProVia parts are available in 65 countries from a network of over 720 distributors, with further expansion planned. Finding parts and advice is easier than ever with an App, available in 9 languages supporting the web site, and expert technical and sales advice never more than a phone call away.

The business continues to grow, with more parts and product lines being introduced every quarter. In five years, ProVia has established itself as a market-leading budget brand trusted by our customers. With their continued support, imagine where it will be in year ten.


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